Industry Segment: IT Training

Country: India

Service: SEO

CMS Institute

CMS Institute is the training division of CMS Info Systems Pvt. Ltd., a multi-million dollar IT giant. CMS offers world renowned certifications in IT hardware & software. Along with this, the institute boasts of being a premier education partner of Microsoft, Red Hat, and Cisco etc. An ISO certified institute, CMS has one of the most prolific testing centers of Red Hat & Prometric in India. The institute, with over 500 trainers, has trained around 10 lakh students till now & is today well-known in its domain.


The website was not SEO friendly & lacked many basic user-interfaces

Also, there were many bugs in the HTML backend of the website

The keyword list was extensive with over _ keywords being targeted.

The activities were to be targeted on a Pan-India basis.

Many keywords were very generic & consequently highly competitive in nature.


GBIM team implemented highly effective SEO strategies to provide optimal results. Starting off with the interfaces; they were made more user friendly. The existing inquiry form, which was pretty cumbersome to use, was simplified. This assisted in improving the inquiries too. Further, the on-page bugs were rectified to facilitate the search bots to easily scroll through the website.

On the backend part of the website, the Title tags were modified as per the targeted keywords. Next extensive link building was done to gain sufficient traction for the targeted keywords. Finally, extensive off-page activities were implemented to bolster keyword rankings.


Within 6 months of starting with the SEO service, nearly 20 keywords have started ranking on the first page of SERP’s!

Also, GBIM SEO Team has laid down a detailed roadmap for future progress and is continuing to work constructively on that front.

No wonder CMS Institute is today, a happy & loyal client and continues to avail our top notch SEO services!

Any more questions?

You can call us on: +91 - 9967 020 785 or visit: with any further queries you may have.

We look forward to working with you