Industry Segment: Mystery Shopping
No individual is omnipresent. But a mystery shopper is!
Bare International, Inc is a world leader in the domain of mystery shopping. Founded in 1987 in Virginia, USA, Bare International, Inc has grown exponentially over the years & currently operates out of over 100 countries worldwide with 30,000 audits conducted each month.
To drive maximum traffic onto the website.
Increase online presence by boosting brand awareness.
The task at hand was huge with over 400 website pages to be optimized. There were different language variants of the website: English Chinese, Portuguese & Spanish & each language had approx 70 website pages dedicated to it. Accurate search terms were to be researched. Also, owing to confidential internal business policies, client was reluctant to share the FTP details of their website with us. Additionally, the site had no local hosting; making it difficult to achieve rankings fast in local search engines like google.pt, google.es etc.
The biggest hurdle our team faced was in implementing seo for the Chinese version of the website. With Google being banned in china, our team had to learn working with Baidu from scratch. The webmaster tools & analytics panels here were different and finding page rank of the website pages was also an issue.
GBIM Seo team worked diligently on all variants of the website simultaneously. Research was to done on the keywords and phrases to select appropriate, relevant search terms. We ended up using a limited website admin access as a resource to circumvent the FTP access problem. Also, a solution was found to address the global hosting problem. Bare International Inc’s satisfactory brand presence also came in handy in landing inquiries. Using a translation tool, we were able to navigate Baidu & work satisfactorily on achieving the keyword rankings.
With lots of hard work & intelligent execution, Gbim Seo team achieved excellent results for Bare International inc.
Within 6 months of project initialization, more than 35 out of 75 keywords started ranking in the top ten pages; 7 keywords right on the first page!
All these efforts paid off handsomely. The website traffic registered a steady increase.Bare International Inc registered a 30% increase in organic search traffic within a 3 month window! That translated to nearly 20 000 visits in September.
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